GitHub Education
Marketing Site Redesign
(Design concept)

Design Lead. UI/UX design. Design direction.

About the project

The current educational branding does not effectively convey the concept of what GitHub Education represents. Additionally, the current visual style is outdated. Therefore, we would like to collaborate with the GitHub branding team to enhance the overall marketing websites with a fresh visual language.

Project details

1. Restructure the sitemap
2. Identify the site issues and provide solutions.
3. Guided artist to create art pieces.
4. Create the new site design.
1. Report to the Director of GitHub Education and Design manager.
2. 1 Project manager.
3. 1 Engineer lead.
4. 1 Illustrator

Problems and solutions

Problems
1. The site structure and navigation are confusing, hindering user experience.
2. The content and visuals are outdated, negatively impacting the site's appeal and relevance.
3. There's a lack of consistency between the main and secondary pages, disrupting the overall user experience.
4. These issues underline the need for a comprehensive rebranding to enhance navigability, update content and visuals, and ensure consistency across the website for an improved user experience and brand image.
Goals
Our goal for the website rebranding is to
1. Achieve a clear and intuitive site navigation and structure, ensuring users can easily find and interact with the content they need.
2. Engage our audience with more visually appealing art pieces, more up-to-date content, and maintain a consistent look and feel across all pages for a cohesive user experience that aligns with our brand identity
3. Align with GitHub main branding guidelines.
Solutions
To rebrand the website effectively, we will
1. Collaborate closely with our target user group to develop a new art style that resonates with GH Education's innovative concept.
2. Craft distinct design themes tailored to the unique feel of each educational program, enriching the user's journey through our offerings.
3. Generate fresh, up-to-date content that speaks to our audience's needs and interests. All these elements will be cohesively tied together, adhering to GitHub's branding guidelines, to ensure our typography, color schemes, and design patterns reflect the trusted identity of GitHub.

Site planning

Visual arts recreation

Integrate the content with illustration

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.

Design in progress